Relationship Marketing Through a Number of Pathways Research Paper

Relationship Marketing Through a Number of Pathways - search Paper ExampleCitigroups relationship managers have realized that the high society met all these three aspects. graduation of all, the Company offers both investment and commercial run which means that clients have a lot of attend tos at their disposal. Some of them include Mortgages, priority banking for high net worth clients, loans, investment banking, telephone banking and mailing products. Secondly, clients in the banking sector are in continuous requisite of these services. Lastly, those customers who decide to do business with the Company normally select one service or product. In the case of Citigroup, some customers strictly get along with to obtain loans, some would like to save their money there but access it conveniently when the need arises (commercial services and care facilities). The organization has implemented relationship marketing through consumer tracking. Since Citigroup is B2B backed, then it w as able to character a comprehensive database to analyze what consumer tastes and preferences are. It has been a leader in business communication with the client. Citigroup has been asking its clients approximately their thoughts on the institution. It found that certain services were preferred over others. It also realized that consumer kept approach back for certain products during definite seasons. It was able to establish a pattern and focused its energies on products that gave them uttermost returns. This was also topped up by improving services that clients were dissatisfied with. One such service was the provision of housing loans. The Company found out that many clients were happy with their rate of loan processing.