COKE IN THAILAND

Coca Cola Background of caller and it branches The Coca-Cola is the worlds approximately usual soft drink and the worlds most named trademark, it was recognized by 94% of the worlds population, the comp some(prenominal) sells almost half of all the soft drinks consumed around the world. The Coca-Cola attach to was founded in 1886. Created in Atlanta, Georgia by Dr. John S. fuse Coca-Cola syrup with carbonated water. Coca-Cola was first offered as a run deglutition by leading manufacturer, tradeer, and distri preciselyor of nonalcoholic beverage concentrates and syrups, apply to produce more than 300 beverage disgraces. Their incorporate headquarters be in Atlanta, with local operations in oer 200 countries around the world. However, Coca-Cola was sold in Thailand since eld 1949. Coca-Cola is the pinhead beverage with the longest accounting in Thailand. Today, you outhouse baffle Coca-Cola in virtually every part of the world. attitude          Having long history and strong brand image as rivalry advantage.         long-familiar among the worlds soft drink, especially in Thailand, and it too has big merchandise share.         Having unique selling points, communication and statistical distribution channel. Weakness         Coca-Cola is still elevation of soft drink in Thailand, it means that it has to face more renovation in the future, but maintains old approach to officiate the bon ton.         Coca-Colas advertising campaign is a little bit thinness relative to the competitor sometimes.

hazard         Thai econ! omy is recovering; the company has more ontogeny space in Thailand.         High brand image go forth bring more chance to Coca-Cola.         Coca-Cola is already school; therefore, the market is stable in spite of any economic situation. Threats         In the soft drink market, there are high competition rate. Coca-Cola must make customer loyalty.         Coca-Colas managers should recognize the positioning of company and reinforce promotion offensive. After all, Coca-Cola Company is already sophisticated in Thailand till now, in our point... If you want to need a full essay, order it on our website: OrderCustomPaper.com

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